Skip to content
Social Rocket

Getting More Instagram Views: Does It Really Work 2022?

On one of the most popular social networks in the world, every Instagram user has the chance to reach more people than ever before and interact with them. With this opportunity for people to build unprecedented reach from nothing, it quickly raises the question: "how exactly can I get more views on Instagram?"…

From Social Rocket editorial team

Updated on

This text was created with AI assistance and reviewed editorially before publication. All sources are linked below.

Getting More Instagram Views: Does It Really Work 2022?
On one of the most popular social networks in the world, every Instagram user has the chance to reach more people than ever before and interact with them. With this opportunity for people to build unprecedented reach from nothing, it quickly raises the question: "how exactly can I get more views on Instagram?" If you want more views, you've come to the right place. We break down the best practices so you can get more views on Instagram posts, stories and videos. One option, of course, is always to buy boosters first; with us you can also buy Instagram views. "Instagram is undoubtedly the most used social network for brands, with 2-7 percent of users interacting with each individual post." The more views your own brand receives on Instagram, the greater the chances that you spread your message, build brand awareness, increase conversions and receive customer feedback. In addition, the number of views you receive on Instagram is a strong indicator of how well your posts land with your followers and potential customers.

How many Instagram views do you get?

When it comes to posts, stories or videos, one of the most common questions from users who manage an Instagram profile is: "How many views should I get on Instagram?" We can't give a specific number, as it changes from account to account depending on the total number of followers and also depends on the niche. On Instagram, however, the rule as always is: the more the better, and ideally your content reaches more views than you have followers. That suggests your content resonates beyond the boundaries of your profile and your existing follower base. If you get many views but few interactions such as likes and comments... then you should compare yourself with your competition that has the same or at least a similar target audience. If they get more interactions per view, that suggests your content isn't landing as well as theirs. If that's not the case, it's also plausible that interaction is simply not particularly common in your niche or with your target audience, and you don't need to worry.

The best way to increase Instagram views

Let's begin by using a high-quality look across your Instagram accounts as a whole. With more than one billion active users, it can be difficult to get attention on Instagram. The potential, however, is of course almost limitless. So how do you make sure your posts stand out from the others? Just as you can improve your websites to rank better on Google, you can also take the following four steps to increase the overall reach of your Instagram profile.

1. Choosing a good username

A good starting point if you want to get views on Instagram is choosing a very simple username. If it's easy to remember, it's far more likely to stay in your followers' memory and strengthen your brand over the long term. In a world where hundreds of different impressions are received within seconds, it's important to stand out and leave a memorable impression. This is exactly the mindset you need to apply to your Instagram profile too. Your username should be easily recognisable and not too complex. Avoid underscores, random characters and too many words where possible. Your niche in your username: as with websites, it can also be worthwhile to include relevant terms in your Instagram username. Here the aim is to strike a balance between not making the username too long and still including relevant terms. If your profile is about investing, for example, it's obviously helpful if your username contains "investing". That gives you a better chance of being found by users who don't yet follow you.

2. Choose a suitable niche

You may not know this, but Instagram categorises your accounts according to the type of content you post. Instagram usually doesn't suggest your content to users at random, but to users it knows are interested in such content. While the specific details of the Instagram algorithm are unknown, one of the most obvious components is the account's niche, which should be reflected directly in the name, the bio and ideally also in the username. This of course doesn't refer exclusively to the category selected when creating a business account. Instagram knows exactly which users see your posts and which posts they usually like. Instagram therefore suggests your content to users who have interests similar to those of your followers. That's why it's very important to stay consistent. If you always post cute cat pictures and then suddenly post videos of cars, that won't go down well with most of your followers. This leads to poor engagement, loss of followers and, over the long term, puts your account in a position where, whatever you post, you won't appeal to a large part of your followers. It is therefore incredibly important to always create consistently high-quality posts in your niche; this is rewarded by the Instagram algorithm and gives you organic growth on autopilot over the long term.

3. Create a fitting bio with suitable keywords

We have already mentioned that you should create a distinctive and findable username to get more views on Instagram. This principle also applies to your bio. Remember that these details not only give your own account more flair, but also act as a search optimisation tool. By using strategic keywords in your Instagram headline you can secure more views on Instagram. You can also fill it with hashtags, which makes it easier for Instagram to classify your profile. But here, as with hashtags under your posts: less is more!

How to get more views with your Instagram posts

1. High-quality content that stands out

As always, the quality of your content comes first. That has always been the case and always will be. Your posts should be high quality, stand out in the feed and be recognisable. A high-quality post template can make a big difference when it comes to getting your followers to spend more than a few seconds with your post. Using a consistent visual identity is indeed crucial to help your viewers get to know your new and complete aesthetic. To get views on Instagram, your followers may expect a certain degree of consistency, and brand-new followers shouldn't be bombarded with a jumble of colours, formats and posts when they see your profile. The decision to press follow can come down to whether your profile causes eye strain or not.

2. Use relevant hashtags on 6-10 posts

Hashtags are everywhere, but few people use them properly. On the surface, Instagram hashtags may not seem like a priority, but they are among the most important aspects of increasing your reach and therefore your views. When you place suitable hashtags on every post, it's not just about ranking for those specific hashtags; instead, you make it easier for Instagram to understand which users your post might appeal to. Landing on the Explore page may not be that hard, but being suggested to more than a handful of users is. That's why it's so important that Instagram shows your post to people it will appeal to and who will interact with it. That way your post can quickly reach many thousands of further users and views. When you use hashtags, you should therefore find 6-10 suitable tags that match your post and categorise it. So don't just choose hashtags at random. Pick ones where you think users interested in them will like your post. Over time, experimentation will help you find the right amount. Don't just copy and paste the same hashtags every time; experiment, and you'll get more views and more engagement in the long run.

3. Tag a location

The location tagging feature is just as important for your post. For more views on Instagram, you should always try to make your content discoverable in as many ways as possible. For example, a local business that tags its own location in every post is more likely to be discovered by users than one that doesn't. So tagging the location also helps you get the maximum number of views for a post.

4. Analyse your Instagram Insights

Instagram's native analytics area, Instagram Insights, makes it easy to find information about your audience directly in the app. Once you know the demographics of your audience, you can develop a strategy for which types of content your audience will probably like and which will therefore get you more views.

5. Post at the ideal time

Furthermore, the follower segment in Instagram Insights breaks down precisely the times at which your followers are active on Instagram each day. Often the number of active followers per day is fairly constant, but the times of day can look quite different. So post whenever most of your followers are active to maximise your views.

Conclusion

Building a successful social media profile is a lot of hard work, but careful preparation, a plan and the Instagram Insights themselves can help you get it right. These metrics are a genuinely useful tool, but at the end of the day, after all the optimisation, the most important thing is that you enjoy it and run your profile with dedication. As so often, growing on Instagram takes time unless you want to buy Instagram followers, and persistence is the most important thing of all. You can also find further tips for getting more views here.