The Best Instagram Live Ideas

Im Internet findest du viele gute Ideen für Instagram Reels, Videos oder Feeds. Aber hast du schon bemerkt, dass es relativ wenige Ideen und Tipps für IG Live Videos gibt? Wir erklären dir, wie du mit Instagram Live Videos Erfolg haben wirst, deine Follower deinen Stream einschalten und du gleichzeitig neue Profilbesuche erhältst. Wenn du wissen willst was du zum Live gehen wissen musst, you'll find everything important here. Now let's get to the content you can use to fill your livestream. An Instagram livestream pursues several goals. On the one hand, it binds your loyal fans, and on the other, it gives your followers unique insights into direct interaction. You also experience many spontaneous moments with an Instagram livestream. Instagram normally stands out for its numerous polished photos in the feed. But live shows have that special thrill, because as soon as you go live as an influencer, you never know for sure 100 %, what is going to happen.

Ideas and tips for your Instagram live video

Pay attention, because now we present the most successful ideas for a livestream! Of course, this list can be extended as much as you like if you keep searching online or simply try something new yourself. Remember one thing: the most important element of an Instagram live video is the influencer themselves. So allow yourself to be creative, authentic and open to new things. Then you have a chance of making your Instagram video just as successful as your channel. So grab your smartphone and try out our ideas live!

Do an introduction round

Are you about to do your first live video? Then a short introduction round is exactly the right thing! Tell your community a little about yourself and your business. Also mention individual background details so that you can build a direct connection with your community. This first live video will surely not be difficult for you, since you naturally know yourself and your business best. You will quickly notice how wonderful it is when people are interested in you and your story. You should definitely save this first live video so that new followers can always learn about you. Remember: you can also repost your video to your Instagram Story at any time.

The classic: AMA and Q&A

Of course, you know just as well as we do that hardly anyone has not yet done a Q&A (Questions and answers) and AMA (Ask me anything) livestream. Our tip: be specific! Try making not just a general Q&A video, but one about your school days, for example. A topic for an AMA livestream could be: "How did I become who I am today?" With a specific topic you build anticipation and curiosity for your live video and even create a certain tension.

Announce your IG Live and thereby increase the viewer numbers

Choose a good time for your IG Live when many of your followers are online and also want to take part in a livestream. Beforehand, announce your livestream in the feed and in your Story. Make sure all your followers see your post by also buying Instagram likes. Also share the topic in advance with your followers and explain what they would miss if they did not take part. Some followers can then already think of targeted questions, and this way you increase viewer engagement.

IG Live with other influencers

Of course, who doesn't want more growth and more followers? Team up! Look for other influencers, join forces with them and create a joint livestream. The two influencers don't even need to have a similar profile (e.g. beauty). You can be completely creative here, because there are no limits! The more unusual a combination is, the more exciting the stream can be for viewers, and suddenly you'll gain completely new followers. You also have many other options for collaborating with other influencers here are some inspirations.

Livestream To Go

Why do you actually enjoy watching live events? Of course! Because they're spontaneous and authentic. That's why a livestream from on the go can be much more interesting than one from your home desk. Whether you're walking down a street, in a shop or sitting on a bus: the reactions of other people will make the stream all the more exciting. Your followers will really want to know how the people around you are reacting. But be sure to respect the personality rights of other people!

Live product presentation or live tutorial

This always works on Instagram: announce your live tutorial in advance in a Reel, in the feed or in a Story. Followers who are interested in exactly this tutorial will save the date. This way you can increase the reach of your live video.

Let your viewers actively decide

Why not try going shopping live with your followers and let them decide which clothes you should try on? This creates more suspense, because viewers naturally want to see live how you look in the outfit they've chosen. It also gives viewers great pleasure to actively take part in the course of a livestream.

Bring action into your livestream

Take your viewers along on the journey and offer them an adventure. Why not try to get to a football training session of a well-known football club? If you're lucky, you'll get a player into the video. If you manage that, other followers won't forget you so quickly. In any case, your fans will stay with the livestream until the end because they want to know whether you'll make it and have the courage to do so. You could just as well try out a new, risky sport in the live video.

Behind the scenes on Instagram

Also an absolute classic in the social media world. Give your fans a look behind the camera of their Instagram star. Show them how you live and how you produce content for Instagram. What does your setup for sound, make-up and images look like? Which program do you use for image editing before you later upload to your Instagram Story or feed?

Tell your story

Have you founded a company or become self-employed? Then tell us about the challenges you had to face and share your personal stories. This content is excellent for successful live videos. Keep the suspense going and think ahead about how you can convey your story properly in IG Live. Your viewers can ask you questions live, which you can then answer afterwards or even during the stream. And lo and behold: you'll quickly gain a few more enthusiastic followers. For livestreams like this, however, be sure to pay attention to the right corporate branding. To do this, showcase small details in your company colors in the background or in the form of your clothing.

From IG Live to Reel

A little tip from us at the end: download your live video and simply cut out a few highlights for a Reel. You can also comment again on the best clips from your live video for your Reel. Everything you need to know about Instagram Reels. Haven't found what you're looking for? Discover more ideas for livestreams.

Are there also disadvantages for a content creator?

Live bedeutet live. Deshalb kann es immer wieder passieren, dass Dinge geschehen, mit denen du vorher nicht gerechnet hast. Aber genau dieser Reiz macht ja die Authentizität und Spontanität eines Live Videos aus. Leider kann dies aber auch zu einigen negativen Kommentaren oder schlimmstenfalls zu einem Shitstorm führen. Wir wollen dir jetzt keinesfalls die Laune verderben und dich vom IG Live abhalten, jedoch solltest du dir dessen immer bewusst sein. Außerdem gilt es zu berücksichtigen, dass IG Live nur von einem ganz kleinen Kreis deiner Followerzahl mitverfolgt wird. Die Mehrheit der Follower werden zu diesem Zeitpunkt entweder arbeiten, beim Sport oder einkaufen sein. Dies bedeutet, dass du unter Umständen nur für eine relativ kleine Reichweite Aufwand und Zeit investierst. Du kannst natürlich deine Livestreams im Feed abspeichern, aber erfahrungsgemäß schaut sich nur ein kleiner Teil der Follower nachträglich dieses Live Video nochmals an.