Social Rocket
Meta introduced Ads Super Burst on 15 October 2026. Advertisers can reserve ad reach for specific events over a period of three to 24 hours. The rollout begins in stages. Meta has not said when German ad accounts will get access.
Reservation instead of ongoing auction
In the Reach Planner, Meta shows estimates for costs and reach. Delivery is meant to be guaranteed in line with the reservation forecasts. Category exclusivity is optionally bookable, so that no other brand in the same product category occupies the same time slot. The format is therefore better suited to product launches and time-critical occasions than to long-term performance campaigns. Classic audience delivery and Advantage+ in Facebook Ads Manager follow a different approach.
Test figures are not a revenue guarantee
For early US campaigns, Meta reports a median reach of 34 million people, 2,9 percentage points more ad recall and 0,6 percentage points more purchase intent. The company publishes neither a general price nor German results. Higher recall does not equal additional revenue. The difference is also clear in our overview of Attention and Brand Lift.
Two new tests and an expansion of existing ads
First Impression Ads secure a brand the first ad position in the Facebook feed. Meta is testing this so far only in the US with one advertiser per day. Reels Trending Ads receive 15 permanently selectable topics, further seasonal categories and, later, audience exclusions. Aggregated View Time is meant to add up ad viewing time over a week instead of measuring individual video views only. This metric is still in alpha testing. The novelties thus complement the ongoing automation of Ads Manager, but do not replace independent verification of impact and costs.