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YouTube is changing the recommendation logic for Shorts: original videos are to be prioritised more strongly in the feed. Reuploads of other creators' content without their own contribution are meant to receive less reach. YouTube announced this on 1 October 2026.
Originality becomes a reach factor
YouTube describes the change as an update to its recommendation system. Original content is to be prioritised more strongly, while re-uploaded videos without their own additions will be distributed less.
This is not a blanket rejection of remixes, reactions or commentary. YouTube's monetisation rules already distinguish between merely reused material and content that creates new value through its own context, commentary, story or substantial editing.
What changes for creators
The update mainly affects accounts whose growth model is based on reuploads. YouTube is thereby creating a stronger incentive for original recordings, original formats and clearly recognisable editorial work.
At Made on YouTube 2026, the platform had already presented new series, editing and AI tools for Shorts. Our overview of creator earnings and YouTube thresholds 2026/27 also shows that authenticity and original work are weighted more heavily.
Anyone using third-party material should make their own contribution clearly visible: their own commentary, analysis, storyline, editing, context or creative transformation. Our guide to the YouTube algorithm and audience matching explains why topic fit and viewer reactions also remain important.