Social Rocket
Meta is making its AI strategy much more tangible at Connect 2026: the personal agent Muse is set to come to Meta AI Glasses in the coming months, new Ray-Ban and Meta models expand the portfolio, and Meta Ray-Ban Display can now be pre-ordered in Germany. According to Meta, availability starts on 13 October 2026.
The key step is not just new hardware. Meta is increasingly moving Muse out of the app and desktop into devices that can be worn throughout daily life. The agent is meant to see what users look at, respond to it and trigger suitable actions – for example recognising products, classifying prices and reviews, or handling shopping tasks by voice.
Muse Becomes an Assistant on Your Glasses
Meta had already built Muse as a personal AI agent for smartphone, desktop and web. At Connect, the company announced the next step: Muse comes to AI Glasses and is meant to be usable hands-free by voice there.
For the marketing and commerce context, the key point is that Meta is further increasing the number of connected services. Besides Shopify, the company names Walmart, Best Buy, American Eagle Outfitters, Gap, Sephora, Ulta and Wayfair, as well as Shop Pay and PayPal for payments. Expedia and Instacart are expected to add further travel and shopping features.
This means Muse is growing from a pure chat assistant into a transactional layer between user, platform and retailer. We already classified exactly this tension between open commerce interfaces and platform control in our article on Meta Muse, Shopify and Amazon's Blockade.
Meta Expands Its AI Glasses Significantly
In parallel, Meta is expanding its glasses portfolio. New models include Ray-Ban Meta Audio, the company's first pure audio glasses, and Ray-Ban Meta Gen 3 with a slimmer design, longer battery life and an improved microphone setup. By the end of 2026, Meta wants to offer more than 100 variants across Ray-Ban, Oakley and Meta Glasses.
Added to this are new Meta Glass models and collaborations, including a collection with LISA of Blackpink. Meta is thereby positioning the devices increasingly not just as tech products, but as a wearable category with fashion, audio, camera and AI features.
For Germany, the expansion of Meta Ray-Ban Display is especially relevant: the model can be pre-ordered in Germany since 24 September and is set to be available from 13 October. Meta also names France and Italy as new European markets.
Shopping Moves Closer to the Hardware
For marketers, Connect is interesting less because of individual glasses models than because of the direction behind them. When an AI agent recognises products directly in the environment, integrates retailer data and can trigger purchase actions, a new interface emerges between discovery, recommendation and transaction.
This fits Meta's broader strategy of embedding AI more deeply in its products and business models. With Meta One, the group is already bundling AI functions and premium features into subscriptions; at the same time, automation is also growing in its advertising business, as our overview of Meta Ads and AI Creatives shows.
It is still unclear how quickly glasses will establish themselves as a relevant commerce surface. What is clear, however, is that Meta no longer thinks of AI merely as an app feature: Muse runs as an agent on smartphone, desktop and web, while the underlying Muse Spark model powers Meta AI across WhatsApp, Instagram, Facebook and Messenger. With the AI Glasses, another device type is now added as an access point.
Meta VR Glasses arrive 2027
VR also remains part of the strategy. Meta has presented new Meta VR Glasses that weigh around 100 grams and are set to launch in spring 2027 for 1.299,99 US dollars. Computing power and battery sit in a separate puck, while the glasses themselves handle the display and sensors.
Meta promises cinema, workspace and gaming features in a significantly lighter form factor than the Quest 3. For Srocket, however, the connection with Muse remains the most interesting aspect: here too, the agent is set to become part of operation and navigation.