Social Rocket
TikTok now reaches 189 million monthly active users in the European Union. The figure comes from the platform's seventh DSA transparency report, which covers the period from 1 January to 30 June 2026.
In its previous transparency report, TikTok had reported 178 million monthly users in the EU. The new figures thus confirm further growth in a market that is among the platform's most important regions for brands, creators and social media teams.
94,1 percent of moderation actions are automated
Alongside the user numbers, the report contains new data on content moderation. TikTok states that in the first half of 2026 it removed around 104 million pieces of content for violating its guidelines. This includes videos, livestreams, ads, product listings and comments, among other things.
According to the company, 94,1 percent of the flagged content was handled by automated systems without prior human review being required. In the previous report, this share was 93,8 percent.
Social Media Today also points out that TikTok has significantly reduced its number of human moderators in the EU over a longer period. According to the report, 3.738 moderators were most recently listed for the EU; in October 2024 there were still 6.354. Compared with the second half of 2025, however, 64 positions were added again.
TikTok Shop continues to expand in Europe
The commerce segment is growing as well. TikTok Shop launched on 15 June 2026 in eight further EU countries: Poland, the Netherlands, Belgium, the Czech Republic, Austria, Greece, Portugal and Hungary. This makes TikTok more relevant in Europe not only as a reach platform but also as a direct sales channel.
For marketing teams, it therefore pays to look beyond raw reach at the platform tools available. Our overview of tips for successful TikTok promotion and our classification of the removed hashtag search in the TikTok Creative Center fit well with this.
Sources are TikTok's official DSA transparency report and the current analysis by Social Media Today.