Social Rocket
Revlon brings an advertising classic from the eighties and nineties into a format that also works as a short social clip. The long promise "The Most Unforgettable Women in the World Wear Revlon" has become the compact message "Be Unforgettable". Musician and actress Teyana Taylor and country star Megan Moroney lead the campaign – and speak for themselves in their commercials.
The new edition already launched in April 2026. In early October, Revlon's North America head Dana Medema and agency chief Jessica Henrichs explained the decisions behind it at Advertising Week in New York. What's striking: a heritage brand isn't trying to hide its history, but is making it faster to read for today's video formats.
An old brand value, a shorter sentence
The original "Unforgettable" claim was one of Revlon's best-known campaigns. On 2 April 2026 the company officially announced the new interpretation. The new version keeps the core – confident, distinctive personalities – and strips away nearly everything that would be hard to fit into a six-second video.
Following the Digiday report from 8 October, the narrative perspective was also a deliberate choice: instead of the previously customary external male voice, the new protagonists give their portrayal a voice of their own. Together, these modernize the creative grammar without giving up the recognition effect.
Two artists, two approaches to the brand
Revlon presented Megan Moroney on 6 April for the new brand platform. The singer especially embodies products from the PhotoReady range. Teyana Taylor followed on 21 April as the face of the Super Lustrous lipsticks.
In this way, Revlon distributes its cultural touchpoints across different communities and product lines. The brand relies on personalities whose music, style and public appearances already provide material for social content. That is what sets such a partnership apart from a single celebrity testimonial motif.
At Ulta Beauty with Selena Gomez and Tate McRae we see a similar connection between artists, beauty products and retail marketing; Revlon's special lever is additionally its own brand history.
From nostalgic commercial to a measurable creative system
What matters for social teams is that the same brand core holds up across several lengths and environments: a large brand film, a short product clip, a creator excerpt and a shop visual. The main message has to be understandable within seconds, while the longer content deepens personality and product benefits.
Revlon is simultaneously testing new advertising technology. Our article on interactive Revlon ads on Prime Video shows how the brand wants to bring moving images closer to product selection. e.l.f. takes a different path to brand-specific entertainment with music, Roblox and live content.
For established German brands, the punchline lies in the craft: sometimes a relaunch needs no new identity, but a strong old idea that finally works again in current media formats.